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As we know it's that time of year again when companies bring out their Christmas adverts. I always look forward to seeing them on the telly as it always makes me feel so festive! John Lewis, Marks & Spencers and of course Coca-Cola are all known for their different Christmas adverts each year, never failing to please us.
However after watching Sainsbury's advertisement I couldn't help thinking that they are giving out the wrong impression... I will link the advert below if you haven't seen it but it is basically a mixture of different 'home videos' at Christmas and how they spend the holiday. Don't get me wrong it is all really heart warming, seeing all these families celebrating Christmas in their own unique way, but there is one specific clip I am referring to.
The clip at the end where the family is making a video for the father in Afghanistan is really lovely and I have to admit it, it brought a tear to my eye! But I can't help thinking that it's giving out the impression to families with young children watching it, that Sainsburys can bring them home in time for Christmas.. Especially as the advert ends with:
"The moments that make Christmas special, brought to you by Sainsbury's"
Hmm, it may just be me reading way too far into it as it obviously is intended to be a completely harmless advertisement, but I just thought it was slightly misleading and insensitive. I suppose you could say that all Christmas adverts are in some way or another..
On a slightly more uplifting note, the John Lewis advert is beautiful! They always manage to out-do themselves every year and this year was no different. I'll leave a link below
What are your favourite festive adverts? :-)
Amy x
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